JoJo Siwa Net Worth (Money & Salary)

What Is JoJo Siwa’s Net Worth?

An American dancer, singer, actress, model, and reality television personality, JoJo Siwa has a net worth of $20 million. She gained recognition through the show “Abby’s Ultimate Dance Competition,” and later on “Dance Moms.” While her reality TV appearances played a significant role in her rise to fame, it was her breakthrough on YouTube that truly propelled her success. JoJo’s videos have garnered hundreds of millions of views, and she boasts nearly 12 million subscribers. She has also been recognized as one of the world’s most influential individuals.

Early Life

Born on May 19, 2003, in Omaha, Nebraska, Joelle Joanie Siwa catapulted to fame with her music videos “Boomerang” and “I Can Make U Dance” on YouTube, leading to sold-out performances after her 2018 tour. This tour spanned 52 cities across the United States and Canada and was subsequently expanded to include cities in the United Kingdom and Australia.

JoJo Siwa Hair Bow Sales

Many of JoJo’s fans suggest that her net worth may be much higher than our current assessment, as reports indicate she has sold 40 million hair bows. While this figure has not been confirmed or reported in any business journal, it is clear she is making a substantial income from her product sales. However, even if the 40 million sales figure is accurate, it does not automatically imply JoJo herself has earned “hundreds of millions” from those sales.

In celebrity product lines, often a celebrity receives payment after hitting a specific sales threshold, once production and marketing expenses have been recovered. If JoJo has indeed sold 40 million bows, it’s evident that she has surpassed such milestones, thus earning a share of the profits.

Utilizing the industry standard cost of goods sold for a $9 bow, we estimate conservatively that each sale results in a $2.5 net profit. Based on similar celebrity endorsement deals, JoJo might receive around 20% of profits after costs recouped, translating to $0.54 per sale before taxes. If she sold 40 million bow ribbons, it is likely she needed to sell 10 million just to cover initial costs, resulting in total pre-tax earnings of $16 million. Post-tax, this would equate to around $8 million.

The calculations strongly indicate that JoJo is indeed earning a significant amount from just product sales. Furthermore, any net worth figures provided on our site are post-tax. Thus, for someone to maintain a net worth of $14 million, their earnings before taxes would necessarily be between $25-30 million, factoring in various other fees. Should JoJo continue her current popularity trajectory, we can certainly envisage a future where her worth reaches $50-100 million.

Filmography

Throughout her career, JoJo Siwa has made appearances on numerous television shows, including Nickelodeon productions like “Ultimate Halloween Costume Party,” “Not-So-Valentine Special,” and “Ultimate Halloween Haunted House.” Additionally, she has been featured on notable shows including “School of Rock,” “SpongeBob SquarePants,” “Keeping Up with the Kardashians,” “The Substitute,” “The Masked Singer,” “Celebrity Family Feud,”
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“Dancing with the Stars,” “So You Think You Can Dance,” “America’s Got Talent,” and “High School Musical: The Musical: The Series” are some of Siwa’s notable projects.

She has also lent her talent to “The Angry Birds Movie 2” and “The J Team” films.

Throughout her career, Siwa has received numerous nominations and has won awards such as “Favorite Viral Music Artist,” “Favorite Musical YouTube Creator,” and “Favorite Social Music Star” at the Nickelodeon Kids’ Choice Awards.

Real Estate

JoJo purchased a home in Tarzana, California, in February 2020 for $3.5 million. Despite being only 16, she possessed more wealth than many people acquire in a lifetime. Her YouTube channel quickly featured a tour of the new property for her dedicated fans.

The residence boasts 6,000 square feet of living space, embodying a Mediterranean style that accommodates JoJo’s entire family. The home includes marble floors, fireplaces, a gourmet kitchen, French doors, and other indoor amenities, ensuring a comfortable lifestyle for this young YouTuber for years. Outdoors, there’s a swimming pool and a sports court.

Personal Life

Siwa was involved with TikTok star Mark Bontempo from August to November 2020. In January 2021, she publicly identified as part of the LGBTQ+ community on social media. JoJo later shared in February 2021 that she was dating her best friend, Kylie Prew. After a breakup in late 2021, they reconciled in May 2022. However, Siwa and Prew separated again in June 2022, and by August, JoJo was dating social media creator Avery Cyrus. It was announced in December 2022 that Siwa and Cyrus had parted ways.