Logan Paul Net Worth (Money & Salary)

What is Logan Paul’s net worth?

Logan Paul, an American YouTuber, boxer, internet personality, and actor, boasts a net worth estimated at $150 million. As of now, he has amassed over 23.6 million subscribers on his YouTube channel. Throughout different periods, Logan has been recognized as one of the top earners among YouTubers worldwide, with an annual income exceeding $20 million. On Instagram, he has gained 27 million followers, and TikTok has around 18 million people following him.

In addition to his YouTube presence, he operates a highly profitable merchandise venture known as Maverick Apparel, which in its initial nine months managed to achieve sales of over $40 million.

Since November 2018, Logan has been the host of the Impaulsive podcast. More recently, he, along with his brother Jake, has made significant strides in the professional boxing scene.

In 2023, he signed a reported three-year, $15 million deal with WWE after making several appearances in the past.

Prime Energy Drink

Recently, the energy drink “Prime” has been a crucial topic when analyzing Logan Paul’s net worth. For those not in the know, Prime was launched in January 2022 and has been endorsed by both Logan and his boxing rival, KSI. According to unofficial reports concerning Prime, the drink supposedly generated $565 million in revenue in the year leading up to December 2023.

Is Prime owned by Logan Paul and KSI? No, they serve as promoters, yet they do hold equity in the brand. It is widely assumed that they each hold either 20% or they share a total of 20%. The remaining shares are owned by a Louisville-headquartered umbrella organization known as Congo Brands, co-owned by Max Clemons and Trey Steiger.

Assuming both Logan and KSI each own 20% of the brand, it’s interesting to note that when Rockstar was sold to Pepsi for $3.8 billion in 2020, it had an $800 million revenue. To put it differently, Rockstar sold for roughly 5 times its revenue. If we consider that Prime generates around $600 million annually, one could infer the brand’s overall valuation.

The estimated brand value is approximately $3 billion (five times $600 million). If both Logan and KSI possess a 20% ownership of the brand, then their paper stakes would amount to $600 million. Conversely, if they actually own a combined 20%, meaning 10% each, their respective stakes would thus be worth $300 million each. Given that their exact equity stakes remain undisclosed, and considering the unverified revenue figures of the brand, what has been stated is entirely speculative. Nevertheless, it’s reasonable to conclude that both hold significant stakes in a burgeoning business.

Prime has recruited numerous celebrity endorsers, such as quarterback Patrick Mahomes, soccer sensation Erling Haaland, and MMA champion Alexander Volkanovski. It seems plausible that these celebrities received equity in exchange for their endorsements.

Early Life

Logan Alexander Paul was born on April 1, 1995, in Westlake, Ohio, and he has a younger brother, Jake Paul, who is also prominent on social media. Logan began creating YouTube videos at the age of ten on a channel he named Zoosh.

In 2012, he achieved All-Star linebacker status as part of the Westlake High School football team. Logan was also a State Champion wrestler while in high school and proceeded to pursue engineering at Ohio University. From 2013 to 2014, he grew his follower count across various social platforms from 900 to 1.5 million, gaining significant popularity on Vine. In 2014, he left Ohio University to relocate to Los Angeles.

Career

A compilation video of his Vine work was created and uploaded to YouTube. In April 2014, this video garnered over four million views within its first week. Following this success, he accumulated 4 million followers on Vine and was contracted to create sponsored content for major brands like HBO, Pepsi, and Virgin Mobile. By 2015, he had become the 10th most influential personality on Vine, raking in hundreds of thousands of dollars from his short clips. After Vine’s shutdown, Paul transitioned to YouTube.

At present, Logan’s videos have achieved nearly six billion views. He boasts over 23.6 million subscribers on YouTube, 26 million followers on Instagram, and 15 million fans on Facebook as of this moment.

Suicide Forest Controversy

On December 31, 2017, Paul uploaded a video to his YouTube channel that he filmed in Aokigahara, located at the base of Mount Fuji, Japan. This area is often referred to as the suicide forest due to the number of individuals who have tragically chosen it as their final resting place. The video revealed a deceased body hanging from a tree and quickly amassed 6.3 million views within 24 hours. This led to the creation of several online petitions demanding the removal of Paul’s channel from YouTube. Following the backlash, he deleted the video and issued a public apology on Twitter on January 1, 2018. A statement from YouTube condemning the video was released on January 9. The day after, YouTube announced that it would be removing Paul’s channels from its Google Preferred ad program. Additionally, he was terminated from the YouTube

Following the red series “Foursome,” Paul contributed $1 million to organizations focused on suicide prevention.

Other Controversies

In early February 2018, YouTube suspended advertising across Paul’s channels, citing a “pattern of behavior.” This referred specifically to incidents such as Paul participating in the “Tide Pod challenge,” the moment he removed a fish from his pond to, as he described it, “jokingly give it CPR,” and the incident where he filmed himself using a taser gun on two deceased rats. During this suspension, Paul received no earnings from page views. Two weeks later, YouTube reinstated ads on his channel but placed him on a 90-day probation during which his content and channel were ineligible for the trending tab.

In January 2019, during a segment on his podcast, Paul remarked, “What is it, male-only March? … We’re gonna attempt to go gay for just one month.” His comments faced widespread backlash, particularly for suggesting that being homosexual is a choice.

KSI Boxing Matches

Logan Paul is well-known for his rivalry with fellow YouTuber KSI. The two faced off in a pay-per-view boxing match on August 25, 2018, which was marketed as “the biggest internet event in history.” A rematch occurred on November 9, 2019, at the Staples Center in Los Angeles. The first bout attracted a live audience of 2.25 million, with 1 million viewing via pay-per-view and an estimated 1.2 million streaming illegally on Twitch. Ultimately, 1.3 million people purchased the PPV, bringing in about $13 million in revenue. Logan and KSI likely made around $2 million each from the match, factoring in additional income from merchandise. For the second matchup, both were guaranteed at least $900,000, and their combined earnings, broadcast by DAZN USA, probably exceeded $3 million each.

Personal Life

In the fall of 2015, Logan Paul resided in an apartment complex in Hollywood along with his roommates, Mark Dohner and Evan Eckenrode, as well as other social media celebrities like Juanpa Zurita, Amanda Cerny, and Andrew Bachelor. The close proximity allowed them to collaborate on various video projects for their channels.

By the fall of 2017, Paul had moved to an estate in Encino.

In July 2018, Paul and actress Chloe Bennet publicly acknowledged their relationship, having reportedly been dating for a year prior to this confirmation. However, they separated in September of that same year.

Logan Paul is red-green colorblind.

In May 2020, he confirmed his relationship with model Josie Canseco, the daughter of baseball icon Jose Canseco. The following month, he shared a video titled “I Bought My Girlfriend A Horse” on his YouTube channel. After a minor dispute, Paul decided to surprise Josie, who is passionate about horseback riding, by purchasing her a horse. The video featured the couple riding and Paul telling her that both horses were hers. He expressed, “100% yours. Even

“You can keep them if we break up.”

In 2022, model Nina Agdal began dating Paul, and the couple announced their engagement in July 2023.

Annual Earnings

Logan earned $12.5 million in 2016. His earnings dropped to $12 million in 2017 and rose to $14.5 million in 2018. He made $10 million in 2019, and in 2021, he achieved a total earning of $18 million.

From September 2022 to September 2023, Logan accumulated $20 million.

Real Estate

For a number of years, Logan Paul resided in a mansion located in the Los Angeles suburb of Encino:

In October 2017, he acquired the home for $6.55 million after it was listed for $8.5 million several months earlier. The mansion boasts over 30,000 square feet and includes 14 rooms. In April 2022, Logan sold the property for $7.4 million, with Machine Gun Kelly as the buyer.

Logan currently lives in a mansion worth over $13 million that he rents in the Ritz-Carlton private gated community in Puerto Rico.

In 2019, he purchased an 80-acre property named Fobes Ranch in the San Jacinto Mountains for $1 million, located about two hours east of downtown Los Angeles. In the 1960s, Timothy Leary, a Harvard professor who turned to LSD production, lived on Fobes Ranch, where he manufactured LSD alongside a group of surfers from Laguna Beach known as the “Brotherhood of Eternal Love.”

Floyd Mayweather Boxing Match

On Saturday, June 6, 2021, Logan went head-to-head with Floyd Mayweather in a professional boxing match. Reportedly, Logan negotiated a deal that guaranteed him a base salary of $250,000 in addition to 10% of the Pay Per View profits. Meanwhile, Mayweather was reportedly guaranteed $10 million just for participating, plus an enormous 50% of the PPV profits.

Logan asserted that he would earn a minimum of $20 million from the fight, while Floyd claimed his earnings would exceed $50 million.

In actuality, approximately 1 million people purchased the fight. As a result, Floyd’s earnings were estimated at $35 million, while Logan earned around $5.25 million.