PewDiePie Net Worth (Money & Salary)

What is PewDiePie’s Net Worth?

PewDiePie, a Swedish internet celebrity, video game commentator, and streamer, boasts a net worth of $45 million. Over various periods, his channel has held the title of the most-subscribed channel on YouTube, and he has been recognized as the highest-earning YouTuber globally. His channel primarily showcases videos of him playing different video games.

In his videos, he plays games while providing commentary on his experiences and reactions to the on-screen events. His followers are often referred to as the ‘Bro Army,’ consisting of his ‘Bros,’ and he customarily concludes each video with a ‘Brofist.’ Since the launch of his channel in 2009, the number of subscribers has skyrocketed. PewDiePie has also participated as a speaker at the Nonick Conference in 2012. According to OpenSlate, in October 2012, he was ranked as having the #1 YouTube channel based on “SlateScore.” By April 2013, his subscriber count reached 6 million, and he relocated to the United Kingdom in July 2013 to enhance his internet connectivity.

Highest Paid YouTube Star

PewDiePie stands out not only as YouTube’s most viewed star but also consistently ranks as one of the highest-paid figures on the platform. In 2013, CelebrityNetWorth reported that he earned $12 million, making him the highest-paid YouTube star worldwide. His earnings reached $14 million in 2014, then fell to $9 million in 2015. The following year, in 2016, he made $15 million, and in 2017, he earned $12 million. Continuing this upward trend, he made $15.5 million in 2018 and $13 million in 2019. At present, PewDiePie charges approximately $450,000 for a single sponsored video.

When all is calculated, PewDiePie’s earnings from his YouTube career since 2013 surpass $73 million before tax. During an interview, he mentioned that his net worth is “much much” greater than $20 million.

Early Life

Born Felix Arvid Ulf Kjellberg in Gothenburg, Sweden, on October 24, 1989, PewDiePie is the son of Lotta Kristine Johanna and Ulf Christian Kjellberg. His father is a corporate executive, while his mother holds the title of an award-winning Chief Information Officer. He has an older sister named Fanny. Felix developed a passion for video games during his high school years, often skipping classes to play. He completed his high school education at Göteborgs Högre Samskola. Originally aiming to obtain a degree in Industrial Economics and Technology Management from Chalmers University of Technology, he ultimately lost interest in the coursework and dropped out—not to pursue a YouTube career, as has been commonly misconstrued over the years. Despite his disinterest in formal studies, he developed a keen enthusiasm for Photoshop and maintained a love for video games, even selling his photoshopped creations to afford a computer.

YouTube

On December 19, 2006, Felix made his debut on YouTube. Initially, his channel was named “Pewdie,” with the term “pew” signifying the sound produced by a laser. His first videos featured him playing Call of Duty, along with some vlogs. At one point, he forgot his Pewdie channel password, prompting him to create a new channel called PewDiePie on April 29, 2010. This new channel centered around Call of Duty, Minecraft, and various horror/action games. For instance, he showcased short clips of his top CoD kills accompanied by entertaining commentary and edits. His Minecraft content included “Let’s Plays,” where he would play the game in real-time.

Early Success

Eventually, PewDiePie started playing the game Amnesia. His Let’s Plays of Amnesia unexpectedly resonated with a larger YouTube audience, leading to a rapid increase in his subscriber count. By July 2012, he reached 1 million subscribers, followed by 2 million in September 2012. He entered into a representation agreement with MCN Machinima and later switched to Maker Studios in October 2012.

The Biggest YouTube Star On The Planet

During the years 2012 and 2013, PewDiePie experienced the fastest growth rate on YouTube. In 2013 alone, his subscriber base soared from 3.5 million to 19 million. He attracted new subscribers that year at an average rate of 1.037 PER SECOND. With 1.3 billion video views for the year, he finished as the most subscribed channel on YouTube.

With the assistance of Maker Studios, he launched the PewDiePie iPhone app. Throughout this partnership, he expressed some unease regarding Maker Studio’s parent company, Disney, but ultimately created a website and online store to support the app, which achieved significant success.

In 2014, his channel saw an increase of 14 million subscribers and garnered 4.1 billion video views, far exceeding all other channels. By 2015, he was averaging 300 million video views each month.

Return To Twitch

Following an exclusive streaming agreement with YouTube in May 2020, PewDiePie made an unexpected comeback to Twitch in March 2023 after years of inactivity on the channel. He implemented a creative new approach, naming it PewDiePie Infinity. This featured what he referred to as an “infinite money glitch in real life,” allowing the channel to broadcast an unlimited loop of his previous streams and videos. Currently, he boasts 1.5 million followers on the platform.

Controversies

In February 2017, PewDiePie’s YouTube Red show was canceled after it was discovered that some of his videos included antisemitic remarks. PewDiePie asserted that these videos were sarcastic, created to spotlight how individuals will stoop to any level for money, regardless of how shocking or inappropriate. In one notable instance, he compensated two individuals $5 via the website Fiverr to display a sign that read “Death to all Jews.” Additionally, there was a viral challenge encouraging people to spread the phrase “subscribe to PewDiePie” in public, which even involved at least two mass murderers.It has been reported that phrases such as “subscribe to PewDiePie” were mentioned during various massacres or found within manifestos. PewDiePie has publicly separated himself from the meme and condemned the actions of the murderers.

Personal Life

In 2011, PewDiePie first connected with Italian Marzia Bisognin. Their friendship blossomed online into a romantic relationship. In 2012, he helped her create a YouTube channel under the name CutiePieMarzia, where she shared content related to fashion, makeup, books, movies, and beauty. Her channel quickly gained popularity, becoming one of the leading beauty channels on the platform. She stepped away from YouTube in 2018. For several years, the couple moved between Sweden and Italy before finally settling in Brighton and Hove, England. They exchanged vows in August 2019 and currently maintain a low-key lifestyle in their small seaside town, accompanied by two pugs named Edgar and Maya. In February 2023, Marzia announced they were expecting their first child.

In 2019, the pair purchased a residence in Japan, which was robbed later that same year, further complicating their move due to the country’s relocation restrictions following COVID-19. Finally, in May 2022, the couple relocated to Japan with a five-year business visa.